The Ontario Cultural Attractions Fund (OCAF) invests a small amount of public money so cultural events can market to audiences that will bring dollars to Ontario’s arts and cultural tourism sectors. However, given the complexity of their model and the saturated landscape of arts funding organizations, important stakeholders often failed to understand their unique value proposition. OCAF engaged Adjacent Possibilities to cut to their core purpose and show how OCAF bring out crowds.
Ontario Cultural Attractions Fund - "Culture Without a Crowd"
FILM: Making Energy Visible
Circuit Meter is a leading Canadian cleantech startup that makes energy 'visible' to energy managers, giving them the capacity to better manage the energy use in their facilities. To catch the attention of investors and new customers, and give people a window into the opportunity of their technology, they employed Adjacent Possibilities to make energy visible.
FILM: Going Long
Sport’s benefits are numerous: from improving our health and fitness, to increasing our sense of belonging, to making our communities more inclusive and resilient. Community Foundations of Canada and the True Sport Foundation hired Adjacent Possibilities to communicate the impact that local sport programs have on community development to help stimulate new investment in the sector.
FILM: Toronto Planning Division
The City of Toronto Planning Division is striving to make Toronto most publically engaged city in the world. In a new process of civic engagement, 28 randomly selected citizens are spending 16 Saturdays learning about city challenges and providing insights to the Chief City Planner, Jennifer Keesmaat. Adjacent Possibilities joined the team to showcase the panelists stories and give citizens a glimpse of the exciting process.
Introducing the Toronto Planning Review Panel
For entrepreneurs, the path to success can be gruelling. The hours are long, the risks are high and even with hard work, success is uncertain. Entrepreneurs embrace these challenges, determined to stop at nothing short of breakthrough. The MaRS Discovery District, Canada’s leading innovation centre, hired Adjacent Possibilities to bring the story of their entrepreneurs to life and showcase the brilliant minds working at the edge of what’s possible, driven to create a better future for us all.
FILM: Pelee Island
In March 2015, the Advanced Energy Centre travelled to Pelee Island to meet with local energy players to better understand how energy innovation might contribute to the lives of community residents. Adjacent Possibilities captured this story to bring it back to Toronto and share with government stakeholders.
FILM: Advanced Energy Centre
Originally developed in Holland, the Utility Transformation simulation provides an opportunity for leaders in the energy sector to learn about future business opportunities and test solutions to upcoming challenges as the sector move towards decentralized models. The Advanced Energy Centre contacted Adjacent Possibilities to capture the rich experience of the simulation and create a sales tool for future participants.
FILM: Inspirit Foundation
The ChangeUp2015 conference convened dozens of young Canadian artists, community activists, and leaders at the Aga Khan Centre to explore multiculturalism in the 21st century. Adjacent Possibilities worked with conference organizers, the Inspirit Foundation, and poet Jenna Tenn Yuk to capture the vibrancy of the weekend.
Studio Y is an innovation fellowship for Ontario’s leading social entrepreneurs. The full-time program brings together artists, activists, technologists, community leaders and educators to experiment with new ideas to create social challenges. As a recruitment tool for future cohorts, Studio Y hired Adjacent Possibilities to build excitement for the program and show applicants that “There’s more in you than you think.”
art+energy was a first of its kind exhibition, showcasing the works of three artists (Li-Hill, LeuWebb Projects, and MAKELAB) responding to a call to creatively showcase the possibilities being developed to address climate disruption by leading entrepreneurs in the cleantech energy sector (Morgan Solar, Hydrostor and MMB Networks). The curatorial documentaries take the audience into the discovery process as the artists explore themes of inspiration, determination and human innovation.
art+energy was a first of its kind exhibition, showcasing the works of three artists (Li-Hill, LeuWebb Projects, and MAKELAB) responding to a call to creatively showcase the possibilities being developed to address climate disruption by leading entrepreneurs in the cleantech energy sector (Morgan Solar, Hydrostor and MMB Networks). Three curatorial documentaries take the audience into the discovery process as the artists explore themes of inspiration, determination and human innovation.
Adjacent Possibilities selected artists and cleantech entrepreneurs based on vision, ingenuity and passion, guiding them through a learning process about each other’s creative practice. Site tours, facilitated dialogue and artistic play helped participants cross disciplinary boundaries, build relationships and create art about the future of energy.
At the sold-out opening to the exhibition, the MaRS heritage atrium was filled with a diverse audience from government, arts, entrepreneurial, and corporate sectors. The event fostered emotional connection to climate disruption and deep thinking about adjacent possibilities of art and energy.
"It was a really lovely and uplifting event, and you could feel a great amount of good energy unleashed on the world. For me the best part was real convergence (or unique pairs of convergence) of the artists and their art, with the innovators and their brilliant technologies and large dreams. Nothing about that synergy was contrived. They all gained. Well done! We look forward to the next instalment.” - Dr. Ilse Treurnicht, CEO MaRS Discovery District